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- A Content Management System (CMS)
- FTP access
- Scripting language
- Database management system
- Web site builder
You can do this pretty cheaply using Dreamhost or Hostgator. Both these companies offer unlimited disk space and bandwidth, which means that you won't have any problems if your traffic gets too big. The other thing you must consider when choosing a web host is whether they provide e-mail accounts. This is very important because if you use their email service, then you'll want to buy them a custom made e-mail address like "yourwebsite.com".
Now that you have a web host in mind, let's look at what you need for an actual website. First, you need a content management system. These allow you to upload your pages and edit them easily. There are many different types available, so check around to see what suits your needs.
Next, you'll need FTP access, which allows you to upload files onto your server. It works similarly to downloading files from the internet - you type in a URL and click to download a file. FTP stands for File Transfer Protocol, and there are many different ways of doing this. You can set up a free account with FileZilla. Once you've got your FTP program set up, you should create an FTP directory where you keep all of your files. Finally, you will need scripting language to write scripts that automate tasks such as uploading files or changing page settings. PHP is the most popular script language out there right now, but you may want to try ASP or Perl instead. For example, if you're looking for a CMS, then CMS platforms like Drupal and Joomla both have Perl or ASP versions.
If you don't know what kind of scripting language to use, you could always hire a programmer to help you out. However, if you're not comfortable working with programming languages, then you might want to try learning how to code yourself. There are plenty of websites that teach people how to learn basic coding skills and there's no reason why you couldn't pick it up over time.
Once you have decided what kind of website you'd like to build, you'll need to decide what kind of database you would like to store your information. Some sites require you to have your own database while others use MySQL databases hosted by the site owner. Whichever one you go with, make sure that you can install and maintain the software.
One last piece of equipment that you'll need is something called a Domain Name Registrar. Every domain name consists of a series of letters and numbers separated by hyphens. In order to use a domain name, you must register it with a registrar. There are several different kinds of registrars, however, the easiest way to describe them is by comparing them to a telephone book. A phonebook stores names and numbers in alphabetical order. When calling somebody up, you would enter the number that you would like to speak to into the phone. Similarly, a domain name registrar allows you to register a domain name just as you would call somebody up and ask them to give you their phone number. The only difference between the two is that the domain name registrant doesn't actually have to know anybody who uses the phone book. In order to register a domain name, you will need an account with a domain name registrar. The most common registrar is GoDaddy. They offer affordable prices and easy registration options. Another option is Network
Solutions.
With your domain name registered, you can finally begin building your website! Now is the time to start writing content and putting it online. Just remember, your website isn't complete until after you have optimized it for search engines. This is done by adding tags to each individual page. Each tag has a particular meaning and purpose within search engine algorithms. By knowing what you are trying to accomplish with each tag, you can optimize your website for maximum results.
To add a tag to a page, simply copy and paste the HTML code below into your website. Be careful though, don't put any spaces before or after the tag or else Google may interpret it incorrectly. You can also use a special tool called a meta generator to automatically generate tags for you. Meta generators like METAGENER take the text from your website and turn it into the proper HTML code. This saves you time and lets you concentrate on the content of your website rather than the technical aspects.
Now that you've finished your website, you should probably think about getting some links back to your site. Links are the bread and butter of search engine optimization. Without them, your site will never rank high on search engine results. Most websites offer a link exchange program in which visitors send a link to another website and receive a link in return. These exchanges are usually reciprocal.
There are many different methods of exchanging links and deciding which ones work best is a matter of trial and error. One method is to send out a press release or article to magazines, newspapers, radio stations etc. and ask them to post a link on their website to yours. Another way of getting links is through forum posting. You can post links to other related forums that you belong to and wait for people to follow your link to your website. Another method is to submit your site to directories. Directories are a lot more advanced than forums, but they are still effective ways of getting links. Finally, you can purchase links from companies like Link Exchange, InfiXion or SEO Services.
As you can see, search engine optimization isn't difficult once you break down the process into manageable chunks. All you really need to worry about is making sure that everything is optimized properly for maximum search engine results. Search engine optimization is a long term endeavor, however, and you shouldn't expect instant results. It takes time to make a website appealing to search engines and the better your site is at beginning, the longer it will take to rank well.
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